On Heritage
A house, written in seven decades.
The story of De Reyes is the story of a family pantry that grew, slowly, into a national one — and now, more slowly still, into a continental one. It is not a story of acquisitions. It is a story of attention.
1952
Santiago
Soprodi opens a small grain warehouse in the south of Santiago. Three families, one register, one ledger.
1971
From grain to pantry
The first own-label launches: lentils, garbanzos, tórtola beans. The brand earns the name De Reyes at a regional fair.
1989
To the long coast
A cannery acquired in Talcahuano brings tuna under the same marque. The pantry now reaches from cordillera to ocean.
2004
Pasta works
A bronze-die line is installed in the Maipú plant. Pasta enters the catalogue and finds an instant audience.
2014
Beyond Chile
First exports under De Reyes leave Valparaíso for Lima and Buenos Aires. Twenty-eight markets follow over the next decade.
2026
A house in Miami
The U.S. trade desk opens in the Miami Free Zone — a quieter chapter, addressed to American shelves.
On the marque
Why De Reyes.
De Reyes — “of kings.” A Spanish phrase used at the family table to describe a meal that wants for nothing. The crown above our wordmark holds three letters: the founder, the founder’s brother, and the founder’s daughter — the three Rs who set the first ledger. They are not removed when fashion shifts. They have been there since 1952.
“Tradition · Nobility · Care.”